Test Before
You Invest
Message2Market™ is a Communication Intelligence System that estimates the probability of buyer action before you invest significant time, money or reputation promoting an idea.
Most founders ask the wrong question
They ask:
“Is my message clear?”
We ask:
- Did people receive the message you intended?
- What action are they most likely to take?
- Is that your preferred action?
Test Before
You Invest
Message2Market™ is a Communication Intelligence System that estimates the probability of buyer action before you invest significant time, money or reputation promoting an idea.
Most founders ask the wrong question
They ask:
“Is my message clear?”
We ask:
- Did people receive the message you intended?
- What action are they most likely to take?
- Is that your preferred action?
What is Message2Market™
Most businesses perform due diligence before hiring staff, raising money or buying equipment.
Very few perform due diligence on the message that drives sales, referrals and investment.
Message2Market™ is a Communication Intelligence System that estimates the probability of buyer action before significant money, time or reputation is invested promoting an idea.
We don’t measure marketing.
We measure human behaviour.
Communication is not what leaves your mouth.
Communication is the action people take afterwards.
Our job is to give you certainty before you commit to resources.
What is Message2Market™
Most businesses perform due diligence before hiring staff, raising money or buying equipment.
Very few perform due diligence on the message that drives sales, referrals and investment.
Message2Market™ is a Communication Intelligence System that estimates the probability of buyer action before significant money, time or reputation is invested promoting an idea.
We don’t measure marketing.
We measure human behaviour.
Communication is not what leaves your mouth.
Communication is the action people take afterwards.
Our job is to give you certainty before you commit to resources.
Why M2M Exists
Why M2M Exists
Banks assess risk before lending money
Engineers assess risk before building bridges
Investors assess risk before investing
Message2Market™ assesses communication risk before money is spent promoting an idea
Banks assess risk before lending money
Engineers assess risk before building bridges
Investors assess risk before investing
Message2Market™ assesses communication risk before money is spent promoting an idea
The Communication Journey
From Message to Outcome
Message Sent
Message Received
Interpretation Formed
Trust Evaluated
Action Taken
Preferred Action?
The Communication Journey
From Message to Outcome
Message Sent
Message Received
Interpretation Formed
Trust Evaluated
Action Taken
Preferred Action?
Communication is measured by what happens next
How We Help
SNAPSHOT
Communication Probability Review™
Discover the probability behind your message
- What people are receiving
- What they are likely to do
- Whether that matches your intention
- Clear recommendations
TRAJECTORY
Buyer Action Diagnostic™
Track probability movement over 90 days
- Test. Retest. Measure movement
- Identify what drives action
- Reduce communication risk
- Make confident decisions
Snapshot vs Trajectory
Snapshot (Review) gives you clarity at a point in time.
Trajectory (Diagnostic) shows you movement over time.
Both reduce risk. Both save time, money and reputation.
Communication is measured by what happens next
How We Help
SNAPSHOT
Communication Probability Review™
Discover the probability behind your message
- What people are receiving
- What they are likely to do
- Whether that matches your intention
- Clear recommendations
TRAJECTORY
Buyer Action Diagnostic™
Track probability movement over 90 days
- Test. Retest. Measure movement
- Identify what drives action
- Reduce communication risk
- Make confident decisions
Snapshot vs Trajectory
Snapshot (Review) gives you clarity at a point in time.
Trajectory (Diagnostic) shows you movement over time.
Both reduce risk. Both save time, money and reputation.
When should you use Message2Market™?
Before You Launch
Testing communication before spending money
When Sales Slow
Understanding where action probability is breaking down
When Referrals Stall
Identifying why your message is not travelling
Before You Raise
Testing communication for investors, lenders and funding applications
When should you use Message2Market™?
Before You Launch
Testing communication before spending money
When Sales Slow
Understanding where action probability is breaking down
When Referrals Stall
Identifying why your message is not travelling
Before You Raise
Testing communication for investors, lenders and funding applications
Why listen to Mike?
Mike Beasant spent 17 years analysing risk within banking and financial services.
Today he applies the same thinking to communication.
Because guessing is expensive.
Certainty is priceless.
Instead of asking:
“Will this loan be repaid?”
Message2Market™ asks:
“Will this message create the action you want?”
Why listen to Mike?
Mike Beasant spent 17 years analysing risk within banking and financial services.
Today he applies the same thinking to communication.
Because guessing is expensive.
Certainty is priceless.
Instead of asking:
“Will this loan be repaid?”
Message2Market™ asks:
“Will this message create the action you want?”
Stop Guessing
Estimate the probability of buyer action before you invest.
Stop Guessing
Estimate the probability of buyer action before you invest.
2026 Copyright Message2Market. All rights reserved.
2026 Copyright Message2Market. All rights reserved.